After a short time, I decided to stop working on the growing of Girly Gauges, it soon fell away and seemed to be forgotten. Once I was back on my feet instead of my bicycle (the summer of 2012 I rode across the US) I took a look at what was out there. A little to my surprise/ disappointment, someone else had taken a notice of the gap, and then another, and another. It seems that there are 4 other main vendors on Etsy who have taken note of this. I got frustrated, annoyed, and angry with myself for playing catch up. So for the rest of the year (2012) I chose not to do anything about it. I sulked.
The new year rolled around and with it a new resolve for me to be stubborn. I decided that I was going to make it work despite my competition. I started by making and posting. There are some real beauties up there! I've had some of my postings up for 4 days. I wish I could say I am a patient person who doesn't prefer instant gratification. So as I watch another day pass with no sales, I get anxious. I get paranoid that maybe my competition has filled the gap.
So what's a girl to do when there's competition on the loose?
How much do I look into their strategies, pricing, products?
How long do I stay in the game? What kind of goals do I set while keeping in mind my competition?
These are just a few of the questions I have for a market and a product I thought I had a grasp on. I think the important part is to name these questions, think through the fears, realize what is realistic and what is pessimism. As much as I am learning about business, and how much more I can learn, I am convinced that so much of it is a distinct stubbornness to make it work. As I learn more, I will share my strategies on how to view competition.
Until next time, I'll leave you with my favorite recent post of gauges.
|For Sale on Etsy|
Until next time my little hell raisers,